“This might not work”. Want that on a t-shirt? Seth Godin’s coinage and philosophy behind this idea already made that happen.
Here’s a problem in society: our proportion of failures to ideas is too balanced. An abundance of ideas is great, as long as we’re trying them all. Remember-
Failure is not terminal.
This might not work.
Adam Grant keeps a resume of his failures. Everytime your startup goes bust. Everytime you create an album nobody likes. Every time you get shot down during an interview.
Nobody gets lucky first try (at least we can’t count on that).
So, we try and push and run and run our ideas into the ground to build a tiny, but vital, resume of successes and a long, long resume of failures we knew “might not work”.