Seth Godin wrote today about how the most important blog is “yours” and the most important blog post is “the one you’ll write tomorrow”.
Whether you make decisions for your company, craft sales pitches everyday, or check people out in line is not as important as if you write about something you noticed in the world today.
If we’re not noticing, how are we changing? And if we’re not changing, how are we becoming…?
Writing isn’t about sounding elegant- Hemingway was simple in his prose. Writing doesn’t ask you to get it right every time- “Grammarly can help”. Writing a daily blog isn’t just for writers.
We write to form conclusions. To understand. To educate. To create meaning.
The question is not “did we do this well“, but rather “did we do this today?”